Matthew Giacalone 2026

001 / Identity

Matthew Giacalone

Vice President Global Brand Creative New York

Senior creative with 11 years directing brand design, campaigns and content for JPMorganChase, Edelman, and other Fortune 200 clients — generating over $48M in revenue.

002

Experience

01

JPMorganChase & Co.

New York, NY

Vice President, Global Brand Creative

Mar 2025 – Present

Direct global creative and full-cycle production for brand storytelling, covering art direction, design, 2D/3D animation, video, audio, and more, from concept to delivery across digital, broadcast, and in-market.

02

Idera, Inc.

New York, NY

Creative Director & Front-End Designer (Contract)

Dec 2022 – Mar 2025

Led a full brand transformation for Assembla and Travis CI across identity, creative, and front-end, improving UX, SEO, and digital performance.

03

Edelman

Atlanta, GA

Senior Art Director & Senior Motion Designer

Sept 2020 – Mar 2022

Led art direction, motion, and brand creative for Fortune 200 clients across digital, social, broadcast, and podcast.

04

Edelman

Orlando, FL

Senior Account Executive

Apr 2019 – Sept 2020

16.3% YoY revenue growth and 119% engagement lift for United Parks & Resorts across 12 theme parks.

05

Universal Orlando Resort

Orlando, FL

Social Media Specialist

Jun 2015 – Apr 2019

Social strategy across 1.3M+ audience for attraction launches and in-park events.

003

Skills

Creative Leadership

creative direction, art direction, brand strategy, visual identity, team leadership

Craft & Production

motion design, graphic design, ux/ui design, 2d/3d animation, video editing, seo

Development

cursor, visual studio code, xcode, github

Dev Languages

css, html, javascript, php, react, swift

AI & Tools

chatgpt, claude, midjourney, firefly, veo 3, figma make, elevenlabs

Design

photoshop, illustrator, indesign, figma, adobe xd, canva

Motion & 3D

after effects, premiere pro, davinci resolve, cinema 4d, redshift, unreal engine

Audio

ableton live, cubase, adobe audition, max for live, spectralayers

004

Portfolio

JPMorgan Sonic Identity

Audio
2025

Chase Global Brand Campaign

Video
2025

Assembla Brand System

Design
2024

Travis CI Web Redesign

Web-UX
2023

Fortune 200 Motion Reel

Animation
2022

UPR Social Campaign Film

Video
2020

Original Compositions Vol. I

Music
2024

Executive Visual System

Design
2025

Brand Motion System

Animation
2022

Interactive Brand UX

Web-UX
2023

Podcast Audio Suite

Audio
2021

Sonic Score — Chase

Music
2025
005

Contact

Location

New York, NY

Currently open to new projects.
Response within 24 hours.