matthew giacalone.
( experience )
2022Vice President, Global Brand CreativeMar. 2022 –
PresentDirect global creative and full-cycle production for brand storytelling across digital, broadcast, and in-market.↗
JPMorganChase & Co.
New York, NY
2023Creative Director & Front-End Designer (Contract)Jan. 2023 –
Mar. 2024Full brand transformation for Assembla & Travis CI. SEO +52%, site speed +34%, conversions +13%.↗
Idera, Inc.
Brooklyn, NY
2018Senior Art Director & Senior Motion DesignerApr. 2018 –
Mar. 2022Art direction and motion for Fortune 200 clients. 400+ assets produced. $19M+ in new business.↗
Edelman
Atlanta, GA
2018Senior Account ExecutiveApr. 2018 –
Mar. 202216.5% YoY revenue growth and 118% engagement lift for United Parks & Resorts across 12 theme parks.↗
Edelman
Atlanta, GA
2015Social Media SpecialistJun. 2015 –
Apr. 2018Social strategy across 1.5M+ audience for attraction launches and in-park events.↗
Universal Orlando Resort
Orlando, FL
( skills )
creative leadership
creative direction, art direction, brand strategy, visual identity, team leadership
craft & production
motion design, graphic design, ux/ui design, 2d/3d animation, video editing, seo
development
css, html, javascript, php, react, swift
ai & tools
chatgpt, claude, midjourney, firefly, veo 3, figma make, elevenlabs
design
photoshop, illustrator, indesign, figma, adobe xd, canva
motion & 3d
after effects, premiere pro, davinci resolve, cinema 4d, redshift, unreal engine
audio
ableton live, cubase, adobe audition, max for live, spectralayers
development tools
cursor, visual studio code, xcode, github
( portfolio )
Assembla
( web-ux )
Travis CI
( web-ux )
Mood Drills
( web-ux )
Halo Infinite Influencer Loot Box
( design )
DEV UP Opening Ceremony
( video )
JPMorganChase x Adobe Firefly Sizzle
( animation )
HPE Tech Talk Podcast
( audio )
KFC Fried Chicken Yule Log
( animation )
Apple TV's Outcome Red Carpet Sizzle
( video )
Dead Tired Sticker
( design )
Use Your Words (Live) - Mood Drills
( audio )
Palm of Perception T-Shirt
( design )
12 of 12 works
( contact )
currently open
to new projects_
MatthewGiacalone5@Gmail.com
New York, NY · 718-715-8761
( new york, ny )
( responds when i feel like it )